Cadbury has revamped its Fry's Cream chocolate bar range for the first time in 20 years.

The new-look range features the brand's 1761 launch date together with a new, bolder colour scheme.

Cadbury will be hoping the changes help reverse a slight 0.6% decline in sales to £12m [Nielsen].

"The new packaging will appeal to shoppers who already purchase the brand, while re-engaging those who may have lapsed from buying it," said Cadbury trade communications manager Kate Harding.