Toothcare brand Aquafresh gets two launches a Flex Bright manual toothbrush designed to get rid of stubborn stains and Clipon Friends for kids, a battery brush which features five clip-on characters to make toothbrushing more fun.
Meanwhile, denture fixative PoliGrip is getting new packs and products.
Wall's has unveiled the latest two products in its limited edition Magnum 7 Deadly Sins range, with Jealousy and Revenge replacing Gluttony and Greed. The latest additions will benefit from TV ads which break on July 21.
The company said the first four products in the series had generated sales of 13 million Magnum ice creams over 20 weeks.
Gala Coffee & Tea is attempting to drum up interest in its relaunched Lyons Coffee Bags with a nationwide sampling programme. The activity will include distributing more than 100,000 samples.
fruit flies return
Haribo Dunhills is to continue its summer push behind the Maoam confectionery range with a second burst of TV advertising featuring fruit flies Fred and Ernie from July 19.
Strathmore Foods has added two new additions to its Countryside microwaveable repertoire.
Two single-serve frozen dishes Chips with Macaroni Cheese and Chips with Savoury Mince join the existing line up with both newcomers carrying rsps of 79p.