A wine merchandising extension to the Take Home Blueprint was agreed by the FWD this week. At Drinksummit there was unanimous support for extending the Blueprints for beer and cider and a meeting was called after the conference to thrash out the details. The current scheme advises independents on correct display and product selection and offers planogram by TV region and industry agreed must-stock lists. FWD director general Alan Toft does not expect the wine Blueprint to go into the same detail but said where brands had proven status and C&C credibility, they would go in. Funding will be agreed at a meeting next month. Toft said: "This is not just another promotion. It is a serious long-term education programme which will drive the independent retailer in the right direction, replacing his jumble sale wine offering with a professional selection which consumers will want to buy." Spirits should be added to the Blueprint in time for Christmas. {{NEWS }}

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