Masterfoods has unveiled the next phase of a £16m marketing spend for its ever-expanding Galaxy brand to reveal a new look and TV advertising executions.

From the end of this month, all Galaxy confectionery lines - including Minstrels, Amicelli, Ripple, Liaison and Caramel - will be rolling out in an updated livery featuring caramel and cream colours as well as the familiar brown.

The brand also gets a new ‘swirly chocolate’ logo, while background effects differ slightly on each product. Ripple packaging, for example, will have a rippled look.

Further details in this week’s issue of The Grocer magazine.