Gallo is pulling out all the stops for its Turning Leaf brand this summer with the biggest marketing initiative since the range was launched five years ago. The Californian winemaker is undertaking a sampling campaign which takes the form of a mobile roadshow which will be at 50 outdoor events this summer. The brand, which retails from £5.99, is aimed at upmarket consumers and the events include literary festivals, musical extravaganzas and firework and light displays. On offer will be samples of three varietals in the range, Chardonnay, Zinfandel and Cabernet Sauvignon. The wines will also be available at promotional prices and case orders can be taken online with virginwines.com/tl. The Merlot, the most recent addition to the range, is not included because more emphasis is being put on the Zinfandel. Marketing controller Ian Belcher said: "This is an integral part of the marketing strategy, to raise awareness and encourage trial." {{DRINKS }}

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