Caton joins from Hiscox Insurance where he was MD for the direct-to-consumer business in the UK. However, he is best known for his senior roles at E&J Gallo Winery and P&G.
At E&J Gallo, he was marketing director for its wine brands in the UK before moving up to become marketing director Western Europe and then senior marketing director of Europe. Prior to E&J Gallo he was at P&G's European Homecare division, based in Switzerland. "The opportunity to work in a highly successful family wine business was too good to miss," he said. "Tony and Barbara Laithwaite have built a wonderful business by sourcing interesting, great value wines."
Laithwaites is part of the Direct Wines Group, which also includes Virgin, Averys and The Sunday Times Wine Club.