Absolut Vodka and Asda benefited from a 900 sq m banner at the Big Poster Company's gasholder site at the City of Manchester Stadium. Asda previously had a 3,500 sq ft banner ad on the site during the Commonwealth Games.
The gasholder is alongside Asda's Eastlands store and store manager Mike Soldatos said: "When we saw the banner being erected we quickly decided to make a special presentation for Absolut and as a result sold far more than expected."
The Big Poster Company said the gasholder had become the region's best point of sale.

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