Matthew Clark is backing Gaymer's Olde English cider this summer with a celebrity makeover. It is capitalising on consumers' enthusiasm for do-it-yourself by running a national on-pack promotion offering a top prize of a £10,000 home makeover by designer George Bond. The promotion will be underpinned by a range of added value initiatives. These will include multibuys, price promotions and merchandising activities in multiples and cash and carries. {{DRINKS }}

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