Geest Bananas has won agreement to market its Windward Isles fruit under the Fairtrade label following discussions this week with the Fairtrade Foundation and the producers association WINFA. According to trade sources the decision comes as a breakthrough as it confirms that the company's practices concerning environmental and trading practices have been accepted as in line with the FTF's aspirations. The island's four banana grower associations are currently holding discussion over the position of non certified growers currently outside the scheme. Geest Bananas initially plans to ship between 5,000 - 8,000 cartons a week, increasing volumes within 12 to 18 months. {{FRESH PRODUCE }}