Lever Fabergé is hoping to clean up in the male showering market by launching three new gels under its successful Lynx label. The brand is already leading the sector with a market share of £11m [Information Resources MAT] but Lever is looking to extend that. The three new variants ­ Re-load, Sunrise and Transform ­ are designed for different times of the day. All come in see-through, 250ml bottles and have an rsp of £2.19. A national advertising campaign, starting next month, will include press, posters and PR. "The gels will appeal to a wide target audience," said brand manager Jo Teasdale. {{MARKETING - P&P }}

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