Gerber Foods has added a new cranberry blend to its Ocean Spray ambient line-up.
The newcomer, Cranberry & Mandarin, is rolling out to stores now and joins three other cranberry blends in the portfolio - Raspberry, Blackcurrant and Mango Light. The blends retail at 94p for a one-litre carton.
The launch follows the introduction of three white cranberry chilled blended juices at the end of last year (The Grocer, October 9, p65). Colin Davis, marketing controller, said: “Cranberry mixes well with other fruits and we will continue development in this area.”