German supplier Geti Wilba is setting its sights on bringing specialist meats such as venison and wild boar to the UK mainstream.

Geti is targeting UK retailers with a seven-strong range of prepared wild boar, lamb and venison. The range would give UK consumers access to meats previously only available in a limited number of specialist shops, said distributor Henryson Foods International.

"The fact that the dishes are prepared and ready to cook gives the consumer the confidence to try a new meat they may not have cooked with before," said MD Hugh Shallcross.

Geti only uses meat from free-range and wild animals in the range, with most of its free-range lamb and venison sourced from New Zealand. The wild boar and venison is from Germany and Eastern Europe.

The supplier's roast lamb and venison dishes come in roasting bags with an integrated thermometer.

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