MD Per Henerius said the new MAOAM Party Mixx bag was more relevant to consumers' lifestyles. "The nature of the pack will allow people to dip in and out and enjoy a range of different types of confectionery. It will be perfect for a range of occasions such as family get-togethers and children's parties," he said.
He added that the bags of mini treats would appeal to adults looking to regulate the amount of confectionery their children eat: "There is growing demand for portion control."
The 465g bags are available from this month across multiple and independent retailers, priced at £2.99.