Colder weather doesn't appear to be hindering Cadbury's drive to extend its ice cream market. The confectionery giant is extending this year's winter offering by adding Flake and Fruit&Nut varieties into its collection of 500ml tubs. Both tubs retail at £2.99 with Cadbury aiming to capitalise on the success of the existing range which includes Dairy Milk, Crunchie, Caramel and Heavenly Vanilla. Marketing director Peter Elvin said: "We seek to increase sales by de-seasonalising the market." {{P&P }}