Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
It's late 1994 and a group of advertising executives from brand agency Abbott Mead Vickers BBDO are considering a PepsiCo brief for a one-off advert to reposition Walkers crisps. They hit upon the idea of an ad that shows the crisps as so tasty...
National Lottery operator Camelot is hoping to cause a big splash with the launch of a multimillion-pound marketing campaign promoting the Wednesday Lotto draw. The multi-media blitz, created by Abbott Mead Vickers BBDO, will run across radio,...
manufacturer Diageo brand Smirnoff agency Abbot Mead Vickers BBDO budget part of a £2.5m initiative Diageo turns advertising on its head with a two-week Smirnoff campaign which seems to recommend drinking less rather than more....
Site powered by Webvision Cloud