Ginsters is kicking off the autumn with ploughman's and spicy beef rolls.

The new arrivals - the former made with pork sausagemeat, cheddar and pickle in flaky pastry and the latter from beef blended with mozzarella, onions and jalapeno peppers - are the forerunners for activity that includes a £3m TV campaign, the brand's biggest yet.

Head of brand marketing Andy Valentine said the launches were the first in an "exciting plan of new product development".

"As snacking accounts for ever more eating occasions, Ginsters will continue to respond with a variety of quick grab eats," he added.