The Lambrini girls are up to fun in the sun from next month in the brand’s first summer a campaign in four years.
The ads, which will appear on billboards nationwide from August 1, take a tongue-in-cheek dig at traditional British summer activity. One shows three Lambrini girls having an outdoor foam bath in a paddling pool, while another, shot on Blackpool beach, shows a woman receiving a piggy back from a guide, rather than from the traditional donkey.
The £2m campaign is being backed by a Bikini Tour of the girls and a website.