Lancashire Dairies is to run a sensual Häagen-Dazs style advertising campaign to back the launch of its new drink, Crème Jus. The TV ads feature a couple on a sofa and the boy spills Crème Jus on the girl's knee. He leans forward but the girl pushes him away and licks the Crème Jus off her knee. The strapline is Indulge the one you love most'. The ads ­ which run for six weeks from July 17 in the Granada region ­ are aimed at a young female target audience. TV activity is backed by ads on posters and radio. And a Crème Jus Barge will be moored by a Manchester canal during July and August offering a masseur, aromatherapist and henna tattooist. Crème Jus, a blend of cream and fruit juice, comes in two flavours: strawberry & kiwi and mandarin. Rsp: 99p. {{P&P }}

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