Lux is branching out into liquid soap with two products for women.
Lux liquid hand wash comes in two of the brand’s bestselling bath and shower fragrances, Heavenly Milk and Shimmering Sea, and is available in 250ml dispensers (rsp: £1.69).
The products come in blue or white depending on the fragrance, and are packaged to add glamour to the bathroom.
Caroline Simpson, Lux brand manager at Unilever UK Home and Personal Care, said people are focusing more on how beauty products can add to the look of a room, and are increasingly interested in colour, fragrance and packaging.