Global Brands has revamped its VK Vodka Kick mixed pack in time for the summer season.
The 12-bottle pack now includes all the flavours from the range, with one bottle of VK Tropical replacing one of the Blue options. The pack still contains three Blue as well as two of each of the Ice, Cherry, Apple and Orange flavours. As well as changing the mix to increase the pack's summer appeal, Global Brands has tweaked the design to attract both genders and to boost on-shelf presentation. The rsp is still £9.99.
"Summer represents a key sales period for the mixed pack," said PR manager Helen Tungland. "The launch of this new pack is about improving the visibility and on-shelf stand-out of the package in response to VK's increasing off-trade sales and distribution."
The VK Vodka Kick mixed pack is available from Sainsbury's, Morrisons, Spar, Makro, Nisa Way, Nisa-Today's, Costco and Parfetts.