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Pepsi is bidding to steal a march over its arch rival with a series of new ads featuring polar bears and Santa Claus mainstays of Coca-Cola s festive advertising.
Britvic Soft Drinks is set to close down its Essex HQ and move to a more convenient location near the M1 or M25 motorways. A spokeswoman for the soft drinks giant, which distributes Pepsi in the UK, said Britvic was still in the process...
Pepsi outstripped Coke in sales growth last year with Pepsi Max the most impressive performer in soft drinks. Sales of Pepsi Max were up 19.9%, to 124.5m [SymphonyIRI 52w/e 22 January] while sales of Pepsi Cola grew by 19.2% to...
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