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Mars UK has improved the nutritional content of a number of its leading brands and is to highlight the move to consumers via a new Raising the Bar marketing campaign over the next few weeks.
Mars, Twix, Milky Way and Snickers will from now on no...
Mars could be poised to resurrect its Marathon brand after 18 years off the shelf in the latest move to cash in on retro brands. Marathon was ditched in 1990 after Mars decided to align the UK branding with the global Snickers moniker....
Mars goes mini
Mars is introducing smaller versions of its Mars, Snickers, Galaxy, Bounty, Milky Way, Ripple and Mars Delight bars. The range, called A Little Bit Of, comes in packs of 10.
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