Del Monte is continuing its innovation drive in chilled fresh fruit and vegetables with a range of on-the-go healthy breakfast products.
Unveiled at Anuga, new concepts included pots with different combinations of fruit, muesli, yoghurt and compôte, all in ready-to-eat packaging complete with plastic cutlery.
The new breakfast products include pots of breakfast fruit with yoghurt & muesli, breakfast fruit with compôte and muesli and breakfast berries with Greek yoghurt & muesli (rsp: £1.99). The latter product has won a UK retail listing for later this year.
Other developments are Fruit Snacks, branded pots of fresh fruit which go on shelf this month. The company is also aiming for retail listings for its Fruit Bites packets, which are with the airlines.
The company has been busy extending the Del Monte brand in the past year, including launching smoothies, in a bid to add value to fruit as the canned market continues to stagnate.
Chris Tune, UK marketing manager for fresh produce, said that breakfast was a key opportunity: “We are trying to encourage people to look at the fruit market in a different way.”
The company also unveiled five snack salads - Chicken Caesar, Greek Salad, Tuna Nicoise, Penne Pasta and Chilli Prawn - available in Somerfield from next month, and a range of jars of fruit called Sun Fresh, which it wants to see in the fresh aisles.
<<p72 Anuga
Claire Hu