Speaking at the opening of the National Beef Training Centre in York, Sir Don said: “If Waitrose and Somerfield can do it, there’s no reason why the others can’t.
“I appreciate that retailers may not want to commit 100% of supplies to fixed-term contracts. But if all the main retailers were willing to commit a serious proportion of their
volume to it, they would at least be operating in the same boat.”
Long-term contracts guaranteed supplies that met retailer specs and gave farmers the stability they needed, said Sir Don. It would avoid shelves being filled with South American meat for fear of a UK beef famine following CAP reform.