Growing awareness of the health credentials of nuts and seeds has encouraged Jordans to make a new addition to its cereal bar range.

Next month the company is launching a 33g nut & seed bar, which has a 47% nut and seed content as well as containing no artificial flavourings, preservatives or hydrogenated fat. It aims to tap into what it described as a growing demand for foods considered to be 'natural'. It will be supported by a £4m marketing campaign for the Jordans brand this year.