Goats' milk is entering the ice cream sector with the launch of a vanilla product from St Helen's Farm.
Supported by PR in women's titles and a direct mail campaign, the 500ml pots are available now. All sport the company's familiar brand to help consumers recognise them.
The goats milk product specialist said it had received more requests for ice cream than any other new product.
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Goats milk ice cream arrives
2002-07-20T00:00:00+01:00
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