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Pernod Ricard is banning the letter V as part of the biggest advertising drive for vodka brand Wyborowa since its UK launch in 2001. The company hopes to capitalise on the brand's Polish roots in the "there's no V in Wodka" campaign,...
Pernod Ricard has sold its Polish unit Agros Fortuna to Entreprise Investors for 54m euros to refocus on its core spirits and wine business in Poland. Agros Fortuna produces Fortuna fruit juices, Lowicz jams and Krakus canned vegetables....
Pernod has finally gained complete control of top Polish vodka brand Wyborowa and negotiated the sale of the export rights for lesser brands back to the distilleries through a state treasury deal.
The Polish government is in the process of...
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