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Hovis is to roll out a Union Jack pack design to highlight its use of flour milled from British wheat. From the end of March, the brand's Soft White range will carry bold Union Jack packaging and the tagline '100% British Wheat'. The new...
White bread has become the surprise consumers champion in tougher economic times. Consumers are tightening their belts but not at the expense of the humble white loaf, claimed Hovis manufacturer Premier Foods this week. Despite the price of a white...
Hovis has launched the first ‘crustless’ loaf of bread. The white loaf was created using a special tin and oven so that the outer layer of the dough does not brown, leaving an ‘invisible crust’. Hovis said that the loaves had been...
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