Mike Yetter of the Florida Department of Citrus said that if the crop turned out as expected, fruit would be shipped until early May and would be available until as late as early June.
Although prices would be higher than in previous years, the grapefruit still represented great value for consumers, said Yetter. Promotional activity was planned with big retailers, with the major focus on in-store sampling and editorial in supermarket magazines.
Yetter added: “Early tests on the grapefruit indicate brix levels up this year compared with last year, and indeed they are the highest for four years. This means we are anticipating very good fruit.”