KP Snacks is capitalising on the Pokémon phenomenon with a licensing promotion for children's brand Skips. Collector discs featuring the Pokémon characters will be inserted into Skips Prawn Cocktail and Easy Cheesy flavour handy and multipacks. There are 20 different discs. Launching on May 22, the promotion runs for six weeks. It will be supported by a TV campaign for two weeks. KP Foods hopes that the extraordinary popularity of Pokémon will attract new consumers to the Skips brand and build loyalty among existing users. {{P&P }}

Topics