GR Wright&Sons targets young bakers with revamp

Revamped packs aim to tap at at-home baking trend

Home baking mix supplier GR Wright & Sons is revamping its range with new packaging to appeal to younger bakers.

On shelf next month, the new packs features pastel shades and back-of-pack directions to make items such as cakes, slices and cupcakes.

“Our new look is targeted towards younger consumers and families who are inspired by the growing popularity of at-home baking,” said MD David Wright.