Caribbean food specialist Grace Kennedy enters the adult soft drinks market this month with the launch of a Jamaican Ginger Beer. The drink is a traditional Caribbean flavour made from Jamaican root ginger. It comes in a clear glass bottle aimed at younger, image conscious consumers. Rsp is 49p. The company plans instore tastings throughout the summer. Marketing manager Neil Hill said: "While this will appeal to the Afro-Caribbean community, we are confident that it will also prove popular within the mainstream market." {{P&P }}

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