Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Australian wine brand McWilliam's is hoping a zestier, fresher style of Chardonnay will appeal to a new fan base after a decline in popularity in the past few years. The Hanwood Estate Crisp Chardonnay is now available from Tesco,...
Soft drinks company Britvic has appointed former Allied Domecq marketer Simon Stewart as its new marketing director. Stewart replaces Andrew Marsden, who left the company after 10 years last September. With effect from 4...
Champagne Perrier-Jou t is hoping to take on Dom P rignon in the UK with an ambitious repositioning strategy and new packaging.
Pernod-Ricard, which acquired the brand when it bought rival Allied Domecq in 2005, said a new marketing drive...
Site powered by Webvision Cloud