The company said the role was a newly created one, particularly reflecting the growth of the brand in the UK market since its re-launch in 1997.
Granger will be responsible for working with Ehrmanns, Blue Nun’s UK distributor, to build on the current growth of its Blue Nun and Erben brands. He will also be responsible for NPD.
He was previously UK sales manager for Binderer St Ursula and helped boost sales of its German wine Devil’s Rock. Before that he was take home national accounts director for Bulmers.