Government scientists are being called on to confirm the healthy eating properties of grass-reared beef.
The calls were made by the National Beef Association at its Beef 2003 event at Inverurie.
The association has claimed that a number of meat research bodies have identified high concentrations of Omega-3 acids in meat from animals that are fed on grass, hay or silage.
It said the industry needs to know exactly how much these contribute to improved consumer health.
Richard Fuller, chairman of the association's technical committee, said: "Grass-fed beef also contains CLA which has anti-cancer properties.
"These health giving properties are present in few other foods.
"So these properties offer a useful chance to the industry to promote beef as a valuable contributor to a healthy diet," said Fuller.