Consumers could see red in the run-up to summer’s Euro 2004 tournament as United Biscuits kicks off a new promotion for its KP Snacks brands.
Packs of Real McCoy’s, Mini Cheddars and KP Nuts will feature a ‘Red Card and You’re Off’ promotion offering consumers the chance to win trips to Portugal if they find a red card in special packs. In addition, a prize of a branded football table will be on offer to recipients of a yellow card.
The promotion will start to appear on packs at the end of this month and there will also be an opportunity to instantly win more than 150,000 free packs of Real McCoy’s.