Green Giant, one of the UK’s top canned vegetable brands, is back on TV promoting the health benefits of sweetcorn and bringing to life the brand’s ‘one of your 5-a-day’ message.
On air now, the national TV campaign is airing to coincide with the UK public’s traditional new year health drive.
The ad underlines the health benefits of Green Giant in a way that parents and children can relate to.
The motivating message will help to maximise consumer awareness by highlighting the fact that Green Giant sweetcorn has a key role in a healthy diet as part of the 5-a-day intake of fruit and vegetables recommended by the government.
Television advertising forms part of the £3m marketing support package for Green Giant in the 2008 fiscal year.
To mark the occasion, brand owner General Mills is giving five lucky readers of The Grocer the chance to win four cases each of Green Giant Naturally Sweet.
For your chance to win simply fill in the coupon on page 45 and send it in!