The ready-to-drink iced tea, which comes in Pomegranate, Asia Plum, Mandarin Orange and Ginseng & Honey flavours, has won a listing with Holland & Barrett and is undergoing other retail trials. The brand’s antioxidant qualities have proved popular in the US.
Bottled in Oriental-style glass bottles (rsp: £1.99 for 591ml), Arizona UK said the brand was well-placed to succeed as a premium summer brand.
Green & Black’s is embarking on its first major promotional drive since its purchase by Cadbury in May with a £1.5m support package. In its biggest summer campaign, the organic chocolate company is giving away 40g sample bars of Milk and Maya Gold bars at outdoor concerts. Each bar has money-off vouchers.
Bio-Synergy has won the rights to distribute its Liquid Energy drink to stars at Live 8 today (July 2). Bionic Energy, containing caffeine and taurine, will also be given out to keep energy levels up.
Warburtons is capitalising on the summer barbecue trend with a 12-pack of pre-sliced wholemeal rolls.
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