From next month, the packaging of the company's 250ml canned cocktails will adopt the abstract look applied to its Original Dry Gin earlier this year. The design features the strapline 'The Great British Cocktail'.
The expanded line-up of seven gin-based drinks (rsp: £1.59) are: Tonic, Diet Tonic, Pink Grapefruit, Bitter Lemon, Ginger, Gin Fizz and Gin Sin. The abv of the range has been cut from 8% to 6.5%.
The Tonic, Diet Tonic and Pink Grapefruit variants will be available from Sainsbury's and Tesco from August, while Gin Fizz and Gin Sin will be available exclusively at Tesco from August until January 2012.