Celebs including Anna Friel and Alison Steadman will be sharing their favourite festive moments in a new radio push for Heinz sauces.

The campaign, which breaks next week, is part of a £450,000 push to highlight the relevance of sauces during the season, said the company.

“Our sauces are the perfect accompaniment to Christmas food - whether Heinz Mayo in a turkey sandwich or salad cream to dip sausage rolls in,” said marketing director Jane Jeffreys.