New Covent Garden Soup Co has unveiled a range of world-inspired premium soups as part of its latest relaunch.
Tastes of the World, rolling out this month, comprises Mexican Chilli Chicken; Caribbean Sweet Potato; Moroccan Tagine; Thai Chicken with Lemongrass; Indian Chicken Biryani; and Spanish Patatas Bravas & Chorizo (rsp: £2.40/600g). A TV push will include the new strap ‘Fresh from our kitchen to yours’.
Hain Celestial acquired the brand last October, following a £5m overhaul last August. Six months earlier it scrapped plans to roll out The Dining Room - a range of superpremium soups. Sales fell 14% to £51.8m [Nielsen 52w/e 21 July].