Tesco lists James White carrot juice

Suffolk-based James White Drinks is rolling out its British Carrot juice to Tesco.

Produced from carrots grown in Cambridgeshire and pressed at the company’s farm, the drink will be available in 75cl bottles (rsp: £2.25) in 400 Tescos from this month.

“Not many people are familiar with carrot juice as yet,” said James White Drinks MD Lawrence Mallinson.

The news comes after Tesco announced plans to make its soft drinks range healthier.