Coors Brewers has designed a bottle display stand to maximise impulse purchase of Grolsch.
Fifty Wine Cellar stores have been chosen to trial the new stands, which will also be displayed in some Booze Buster and Simply Drinks stores across the UK.
The displays are designed to carry four-packs of Grolsch, launched in the UK for the first time earlier this year.
Stuart Rees, marketing manager for Wine Cellar, said: “Grolsch is a very successful brand for us. Increasing the opportunities for impulse buying should be a further benefit - we believe the trial of these new display units will increase sales in our stores.”