Grolsch's swingtop bottle has taken centre stage in a two-week poster ad promoting the beer in six cities.
The POP poster campaign is part of a £12m marketing investment from Coors Brewers in 2003. It is being used to launch the brand's long-term Swingtop initiative which will run throughout the year and include more outdoor posters in the summer, plus activity across the trade. Taking in cities including London, Birmingham, and Leeds, the 48-sheet poster campaign aspires to show the swingtop bottle as a "timeless Dutch classic that's as great as the beer inside".