Bass has linked its Dutch premium lager Grolsch with Kettle Chips for a joint promotion in Sainsbury. For four weeks from the middle of this month, the multiple is offering its shoppers a four-pack of 440ml cans of the lager for £4.49 together with a free 150g bag of Kettle Organics Lightly Salted chips. Kettle Foods md Josh Layish said: "We know from research that when Kettle Chips are positioned alongside the beer fixture, there is a steep increase in sales. This is an attractive package for the consumer." {{DRINKS }}