Grolsch sizes up the event

Coors is introducing a range of Grolsch bottles for every occasion this month. The brewer's research into consumers' drinking habits revealed a demand for a variety of sizes to suit different occasions. In response, four new packs have been created. The smallest is a 250ml designed for outdoor occasions and women drinkers who don't want a large quantity of beer. The others are a 300ml, 600ml and 1200ml. All have crown tops and are in addition to the 450ml and 1.5 litre swing top bottles. The brewer plans to maintain the growth achieved last year when volume sales rose 73% (ACNielsen). Sales director John Holberry said: "The occasions consumers are buying beer have never been more important. In the first two months the brand's volume sales continued to grow at more than 70% year-on-year." {{DRINKS }}