Scottish whisky brand The Famous Grouse will be back on TV this Christmas with a £2.75m advertising campaign.
Distributor Maxxium UK’s senior marketing manager for The Famous Grouse, Emma Heath, said: “This Christmas will be our first portfolio-wide advertising campaign, featuring not only The Famous Grouse Finest but also our malt and liqueur.”
The campaign will run in the UK throughout November and December, with three advertising executions - Red Carpet, On Ice and Best Loved - all continuing the brand’s theme of the legendary Grouse character and its crazy antics in different scenarios.