Gruwez, who takes up his new role on Monday (May 15), replaces Caroline Diamond, who is leaving the company at the end of the month to spend more time with her family.
Gruwez was most recently business development director for juice in Europe at PepsiCo's juice business Tropicana. He had worked at Tropicana since 1994, during which time he held a number of roles, including head of marketing for UK and Ireland.In his new role, Pepsi-Cola UK said that Gruwez would set the strategic direction for the Pepsi brands Pepsi, Pepsi Max, 7Up and Gatorade, as well as managing the execution of brand plans in collaboration with PepsiCo's UK bottling partner Britvic.
Peter Gutierrez, franchise vice president for UK and Ireland, said: "Bruno brings to the team a wealth of experience and an in-depth understanding of the soft drinks market in Europe. I look forward to working with him and building on our beverage business in the UK."