"This ad is jaw-droppingly impressive in its use of state-of-the-art technology. The images of crashing waves that turn into stampeding horses are particularly stunning. It builds on the brand's theme, Good things come to those who wait'. As surfers wait for the ultimate wave, so drinkers wait for a pint of Guinness to settle. Filmed in the Guinness brand colours of black and white, it is a natural progression from a previous theme: 'Not everything in black and white makes sense'." {{P&P }}