Health conscious gym users are being targeted by Pink Lady apples in a new campaign.
Pink Lady has teamed up with Fitness First health clubs to encourage increased gym attendance among members by offering a free holiday.
Gym members are given a card and collect points. Once 20 points are collected, they can enter a prize draw to win a holiday in La Manga, Spain.
The competition is being promoted with posters throughout 140 clubs.
Meanwhile exports of US grown Pink Lady to the UK is likely to be around only a tenth of initial forecasts following the frost damage, officials have confirmed.
George Smith, promotions director of the Washington Apple Commission, said: "If we are lucky we could see 50,000 28lb cartons, and there will be some limited quantities available until May."